Elena Uvarova — Product Designer

design from insight to outcome

Product DesignerAntwerp · open to work

I design end‑to‑end for digital & AI products — where user needs meet measurable outcomes

From research, UX/UI and branding — into 3D, motion and generative tooling — grounded in computer science, practised across disciplines

Selected work

SVP Consulting

Brand, strategy and two shipped websites for a two-PhD Antwerp AI consultancy — a fast SEO pilot that held the domain from day one

Brand · Strategy · Web

Chroma

An internal colour-system tool that collapsed a 5–6-tool workflow into one surface — and cut colour work from 3.1 to 1.0 hours per project (−68%)

Product · Design system · Front-end

NUX

An editorial streaming platform whose atomic unit is a human-curated narrative theme, not a title

Product · Design · End-to-end

Tea Lab

Full brand strategy and visual identity for a bubble tea & coffee café concept in Antwerp — built around a single organising idea

Brand identity · Strategy

True Cost of Flying

Every jet tracker shows fuel CO₂ — and across aviation, CO₂ is only about a third of the warming

Product design · Data viz · Front-end

Impact

−0%

colour-workflow time per project (3.1 h → 1.0 h), via Chroma

of SVP projects since launch run on the colour system

languages in one WCAG 2.2 AA build, shipped end‑to‑end — EN / FR / NL / DE

About

A multidisciplinary practice

Product designer with a computer‑science foundation — UX/UI, branding, 3D and content — now focused on end‑to‑end design for digital & AI products

Skills

Product & UX
Product Design · Product Management · UX/UI Design · User Research · Usability Testing · Jobs-to-be-Done · Information Architecture · Design Systems · Prototyping · A/B Testing · Accessibility (WCAG 2.2)
AI & generative
Claude & Claude Code · OpenAI Codex · Cursor · Antigravity · Stable Diffusion · ComfyUI · Nano Banana · Kling · Veo · Higgsfield · Prompt engineering · AI-assisted workflows
3D & motion
Cinema 4D · Maxon Redshift · X-Particles · After Effects · Motion Design
Tools & tech
Figma · FigJam · Sketch · Adobe XD · Photoshop · Illustrator · Procreate · VS Code · HTML/CSS · WebGL · GitHub · Vercel
Brand & graphic
Brand Identity · Brand Management · Graphic Design · Typography
Collaboration & PM
Notion · Miro · Jira · Trello · Asana · Slack · PowerPoint
Foundations
Cognitive Psychology · Statistical Analysis · Market & Competitor Analysis

Experience

open for detail

Own brand, positioning, web and internal product end to end — from market strategy to shipped, live product (svp-consulting.ai)
Shipped two live sites solo: a fast SEO pilot, then a four-language (EN/FR/NL/DE), WCAG 2.2 AA flagship with a WebGL brand experience
Built the go-to-market foundation — positioning, lean canvas, market sizing (TAM/SAM/SOM, PESTEL) and a 10+ competitor landscape distilled into battle cards
Designed and built Chroma, an internal colour-system tool used on 100% of projects since launch — cut colour work from 3.1 to 1.0 hours per project (−68%) and replaced a six-tool workflow with one

svp-consulting.ai

Designed and shipped pages, websites and an AI editing agent that replaced a site’s admin panel — design file to production code single-handed, with no engineer in the loop: Next.js, React and TypeScript on Tailwind, GSAP scroll choreography, real-time 3D in three.js / React Three Fiber, and the full mobile build
Designed a conversion landing inside an existing design system — built on its own components and verified against WCAG 2.2 AA contrast
Took explainer films and acquisition creative from research to master — market-stage research set the angle for each market, storyboards ran in two directions per film, and the animation was built and rendered in After Effects
Ran campaign production end to end — banner sets resized across placements, App Store assets, and photo retouching and selects for presentation
Produced brand and physical work to production spec — CMYK artwork with managed colour profiles and correct bleed/trim/safety geometry, event decor with photoreal visualisations rendered in Cinema 4D and Redshift showing how the build would sit in the real space, merch and badge design, and the decks that carried creative direction through review
Designed and built a browser game for a campaign — built end to end in the brand’s own visual system and made for that audience rather than adapted from a template

unknw.com

Owned UX/UI across multiple client products end to end — discovery, user flows, high-fidelity UI and interactive prototypes — collaborating with art directors and developers from brief to engineering handoff
Built and maintained Figma design systems (component libraries, variables, auto-layout patterns) adopted across the team — documented conventions to align designers and accelerate engineering handoff
Led UX and UI for a regional healthcare patient portal — mapped 7 end-to-end flows, from IA and wireframes through to 186 hi-fi screens — and aligned the proposed direction with the art director and client
Designed and built a patient-facing healthcare portal as a self-initiated product — 100+ screens from sign-up and authentication through appointments, medical records, medicines and a health diary, on a token-driven design system taken from Figma into React and TypeScript, with dark mode and screen-reader route announcements

linkedin.com/company/uprockpro

Proposed UX and product improvements that shipped — draft autosave, image-on-publish, tag- and collection-based search, and a CAPTCHA flow redesign
Seeded and ran the product’s flagship community thread (460+ pages) on Russia’s largest independent eBay forum, turning it into an organic acquisition channel
Curated daily product collections for the Russian market; reproduced and escalated cashback and coupon bugs into the development backlog

ebaysocial.ru (archived)ebay.com

Education

open for detail

Product discovery, market & competitor analysis, user research (CustDev, JTBD), customer-journey mapping, business modeling (Lean Canvas), unit economics and MVP prototyping.

Specialist programme (10.05.02), Faculty of IT & Computer Security. Thesis: protecting a family of Unix telecommunication systems against software implants and virus attacks.

Software- and hardware-based methods for protecting automated systems from unauthorized access — communication protocols and NFC.

Publications

Evaluating the Security of Unix-like Operating Systems against Software Implants and Virus Attacks

Information and Security · Mar 2020

Published under my maiden name — E. S. Zolotareva (Золотарева Е. С.)

A methodology for assessing the cost of an information resource — attack scenarios, the resilience of different system configurations, and a software approach to detecting and mitigating malicious impact in Unix.

Certifications

Google UX Design Professional Certificate — Google (2025)Enterprise Design Thinking Practitioner — IBMAI Fluency — AnthropicUser Experience Design — University of Cambridge+ short courses & certificates (2023–2026) from Anthropic, Google, Adobe, IBM, Yale, Cambridge & the Interaction Design FoundationView all

When I’m not designing, I’m outdoors — long gravel and road rides on bikes I built myself, music festivals, padel with friends — and the aunt my friends’ kids and their pets have adopted. Art, video games and a good meme handle the rest of the day

Contact

Let’s talk

Open to product-design roles & freelance work — EU & remote, no visa sponsorship needed

Email meDownload CV

ontwrpn@gmail.com

LinkedIn Behance Dribbble Instagram

Available

Elena Uvarova — Product Designer

I design end‑to‑end for digital & AI products — where user needs meet measurable outcomes

Selected work

SVP Consulting

Chroma

NUX

Tea Lab

True Cost of Flying

City Planner

Neighbourhood Fit Score

Knowledge Graph Explorer

Market Opportunity Map

SpotFinder Geo

Procurement Radar

Climate & Carbon-Aware Planner

Open Science Network

Benelux AI Job Scout

3D Icon Set

KBC 3D Icons

Holographic Chat Icons

eBay Social

Impact

A multidisciplinary practice

Skills

Experience

Education

Publications

Certifications

Let’s talk

Elena Uvarova — Product Designer ontwrpn

I design end‑to‑end for digital & AI products — where user needs meet measurable outcomes

Selected work

SVP Consulting

Chroma

NUX

Tea Lab

True Cost of Flying

City Planner

Neighbourhood Fit Score

Knowledge Graph Explorer

Market Opportunity Map

SpotFinder Geo

Procurement Radar

Climate & Carbon-Aware Planner

Open Science Network

Benelux AI Job Scout

3D Icon Set

KBC 3D Icons

Holographic Chat Icons

eBay Social

Impact

A multidisciplinary practice

Skills

Experience

Education

Publications

Certifications

Let’s talk

Elena Uvarova — Product Designer